Explore the field in order to be able to properly identify the challenges of the field, if possible, through physical presence and/or virtual condition.
The purpose is to gather a broad range of data that will enable the participants to experience the challenge from an inside perspective. The aim is to achieve a sufficiently deep understanding of the challenge itself and of the field surrounding the challenge. You want to look for the ‘not-obvious’, or the unknown, which is a fruitful path to innovation.
All activities in this section will inspire you how to explore the challenge.